Jawbone
Mobile Site
I designed the mobile-optimized site for Jawbone.com.
ROLES:
Interaction DesignVisual Design
Screenshots
The mobile site distills Jawbone's web content into what's most relevant to the mobile user: key product info and support.
Up Demo
for iPad
I designed an iPad app displayed at AT&T stores that customers could interact with to learn more about the Jawbone UP product and its key features.
ROLES:
Visual designInteraction Design
Main Screens
Each of the main navigation tabs in the demo explained what lifestyle changes UP addresses: moving more, sleeping and eating better, and doing it all in a social (and heathily competitive) way.From each of these screens, customers could launch relevant videos and image galleries.
Exploded View
Accessible from the home screen, this view allowed the users to peek into the nifty technology behind the band.
Galleries
Each of the four main categories (Move, Sleep, Eat, Challenge) displayed mobile app screenshots in their full glory, allowing the user to get a feel for the app UI prior to their purchase.To swipe between images, users could tap the left and right arrows, or swipe (as implied by the breadcrumbs below the images).
JAMBOX
Landing Page
I designed a webpage for the Jawbone JAMBOX speaker that users would land on after scanning QR codes in store displays or clicking through banner ads on the web.
ROLES:
Visual designInteraction Design
Page Goals
The goal of the page was to distill key messaging in one simple page, as well as promote buying from Jawbone’s online store.Note: Clicking the different color swatches swaps out the color of the JAMBOX in the hero (hand) image.
Tavern Books
I'm the Director of Design for Tavern Books, a nonprofit independent publisher of poetry. In addition to reviving books that have fallen out of print, Tavern Books seeks to build a catalog of poetry in translation from the finest writers of our modern era.
ROLES:
IllustrationBranding
Visual design
Interaction Design
Pressmark
I designed the Crow & Key pressmark used on Tavern Book's website, letterheads, and books. It fits the tone of the books, which are often "lyrically intense, sometimes surreal, and often driven by serious matters."
Illustrations
I create illustrations for the books (hand-stitched pamphlets) and broadsides (made from 80# cardstock).A chrysanthemum for "BUSON: HAIKU," by Yosa Buson (translated by Franz Wright).
An olive tree for "Night of Shooting Stars," by Leonardo Sinisgalli.
A jellyfish for "Notes on Sea & Shore," by Greta Wrolstad.
A bony seahorse for "Ocean," by Joseph Millar.
Website
I designed and built the Tavern Books website. It primarily serves as a catalog for Tavern Books' books of poetry and broadsides.